Start with the Essentials. Build for Everyday Use.
Planning a China website and local digital channels means considering brand content, implementation requirements, global coordination, and ongoing operations. We help define the initial scope and bring these requirements into a practical project plan.
A Few Decisions to Make Before Building.
What should the website and channels do?
Define the audiences, the content they need, and how they should contact your team. These decisions shape the initial pages, functionality, and channel plan.
Which global materials are ready to use?
Review brand guidelines, product information, imagery, and existing content to identify approved materials and the work needed for local adaptation and review.
Who needs to be involved in implementation?
Review the business entity, platform accounts, hosting conditions, global technical requirements, and approvers to identify dependencies early.
Who will operate it after launch?
Assign responsibility for content approval, inquiries, account management, and technical maintenance, so the website and channels remain useful and current.
Plan the Launch and the Work That Follows.
China Websites
Define initial content and visitor journeys, then deliver the agreed website development, localization, and launch work.
WeChat & Content
Plan local channels where relevant, prepare content and publishing workflows, and clarify account requirements.
Ongoing Maintenance
Plan updates, access handover, and technical support, with clear responsibilities after launch.
Connect the Digital Plan to Your Business Direction.
The website and channel plan depends on your China business objectives, entity arrangements, and internal resources. We handle the agreed digital planning and implementation, working with the relevant teams and providers. Company formation, legal decisions, and other specialist matters remain with the appropriate owners or advisers.
Start with What You Already Know.
Share your China business priorities, global website, available brand and content materials, intended timing, and the team responsible for the project. Open implementation questions can be clarified during scoping.
Give Your China Website and Channels a Clear Starting Point.
Tell us about your plans and existing resources. We’ll discuss the initial scope, global coordination, and arrangements for ongoing operations.